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Voter-profiling firms score millions of Americans to help campaigns target ads. Ahead of the midterms, there are scores for issues including “gun owner,” “racial resentment,” “trans athletes should not participate” and even “UFOs distrust government.” nyti.ms/3z9EOit

Voter-profiling firms score millions of Americans to help campaigns target ads. Ahead of the midterms, there are scores for issues including “gun owner,” “racial resentment,” “trans athletes should not participate” and even “UFOs distrust government.” nyti.ms/3z9EOit